X is changing the way creators earn money on the platform. At the same time, creators are beginning to receive monetization funds through X Money, giving the platform a more direct way to handle payments as X prepares to replace its current Creator Revenue Sharing program.
The changes are part of X’s larger plan to turn the platform into an all-in-one social and financial platform, where creators can post content, earn money and eventually manage those earnings without leaving X.
X Is Ending Creator Revenue Sharing
X’s current Creator Revenue Sharing program is being phased out.
The program will officially end on September 7, 2026. X will then move creators toward a new system called Original Content Rewards, with the new program beginning to roll out on September 8.
The change is important because the way creators qualify for and earn money will be different.
Instead of focusing mainly on the previous revenue-sharing structure, X wants the new program to put more emphasis on original content and qualified impressions.
What Is X’s New Original Content Rewards Program?
The new program is designed to reward creators who produce their own content.
Eligible content can include:
- Original reporting
- Analysis
- Videos
- Photos
- Graphics
- Illustrations
- Memes
- Meaningful commentary and reactions
X is also trying to reduce the value of content that simply copies or republishes material from other accounts.
This means creators who consistently produce original posts could have a better opportunity to benefit from the new system.
X Is Lowering One Important Threshold
One of the biggest changes is the number of impressions creators need.
Under the new program, creators need at least 500,000 qualified Home Timeline impressions from verified users during the previous 90 days, along with 500 verified followers. They also need an active Premium subscription and must follow X’s rules.
This is significantly different from the older revenue-sharing requirements, which previously required more than 5 million organic impressions over three months.
That could make the new system accessible to more smaller creators.
However, meeting the basic requirements does not guarantee a specific payout.
X Money Adds a New Payment Layer
The monetization changes are happening at the same time as X expands X Money, its financial service.
X Money is designed to allow users to hold money and send payments through X. X’s official help page describes the service as an upcoming platform feature, while its financial infrastructure is being rolled out gradually.
Reports from early users indicate that creator earnings can also be received through X Money, potentially making access to funds much faster than traditional payout methods.
This is an important change in X’s long-term strategy.
Instead of:
Create → Earn → Wait for payout → Receive money elsewhere
X wants to move toward:
Create → Earn → Receive money inside X → Spend or transfer it
Why X Money Matters for Creators
For creators, payment speed can be just as important as the amount they earn.
Traditional creator payouts can involve payment processors, bank transfers and waiting periods.
X Money could eventually make the process much simpler.
A creator could potentially earn money from X and then use that balance for:
- Sending money
- Paying other users
- Purchases
- Transfers
- Other financial services
X has also been building its financial infrastructure around stored-value accounts and payment services. Its Cash Sweep Program says funds can be placed with participating FDIC-insured institutions, subject to the program’s terms.
X Wants to Become More Than a Social Network
The creator payout changes make more sense when viewed alongside X’s larger strategy.
X is trying to combine several services into one platform:
Social media + messaging + AI + payments + creator monetization
This is part of Elon Musk’s long-term vision for X as an “everything app.”
X Money is an important piece of that plan.
If creators can earn and manage their money directly inside the platform, X could become more deeply connected to their businesses.
Original Content Is Becoming More Important
Another major part of the new monetization system is X’s focus on original work.
The platform has been taking steps against accounts that repost or copy content from smaller creators without adding anything original.
X previously said it had identified large accounts that were programmatically re-uploading content from smaller creators to benefit from the revenue-sharing system.
The new program appears designed to reduce these incentives.
That could be good news for creators who invest time in producing their own:
- News
- Videos
- Opinions
- Tutorials
- Analysis
- Memes
- Visual content
But Creators Still Have Questions
The biggest unanswered question is how much creators will actually earn.
X’s new system uses “qualified impressions” to calculate rewards, but the company does not publish a simple fixed payment rate that creators can use to calculate their expected income.
That means two creators with similar follower counts may not necessarily earn the same amount.
Content quality, qualified audience impressions and other factors can influence the final reward.
For creators, this makes the new system harder to predict.
Current Creators Have a Transition Period
Creators currently participating in Creator Revenue Sharing are not being switched off immediately.
The existing program continues through September 7, giving current participants time to move toward the new system. Applications for Original Content Rewards begin as the new program rolls out from September 8.
This transition period is important because creators who depend on X income will need to understand the new requirements before the old program disappears.
What Does This Mean for X Creators?
The changes create both opportunities and challenges.
Potential benefits
- Lower impression threshold
- Greater focus on original content
- More direct payments
- Integration with X Money
- More ways to use earnings inside X
Potential challenges
- The old revenue-sharing system is ending
- New eligibility rules apply
- Payout calculations may be less predictable
- Reused content could become less valuable
- X Money availability is still rolling out
For creators who regularly produce original content, the new system could be attractive.
For accounts that rely heavily on reposts or recycled content, the transition could be more difficult.
X Is Building a Creator Economy Inside Its Financial Platform
The biggest idea behind these changes is not simply a new creator payout program.
X appears to be trying to connect content creation directly with financial services.
Imagine a creator posting a viral video, earning rewards from that content and then using the same X account to receive, hold and send the money.
That would make X much more than a place where people publish posts.
It would become a platform where creators can build an audience and manage part of their income.
The Bigger Picture
X’s move toward Original Content Rewards, combined with the expansion of X Money, shows that the company is changing how it thinks about the creator economy.
The old model focused heavily on sharing revenue based on engagement.
The new approach puts greater emphasis on original content and qualified audience impressions, while X Money could eventually make creator payments more closely connected to the platform itself.
The transition will officially become more important in September, when Creator Revenue Sharing ends and Original Content Rewards begins.
For creators, the message is becoming clear:
Original content matters more, and X wants creators to earn—and potentially manage their money—inside the platform.
If X can make both its creator rewards and financial services work smoothly, it could create a much more integrated creator economy and strengthen its position against platforms such as YouTube, TikTok and Instagram.
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